I often share my thoughts in meetings on the Kevin Smith vs. Southwest Air seating fiasco because I think it was a watershed moment and great example of a company using social media effectively to fend off a potential PR disaster.
The Smith vs. Southwest Air episode is a great example that demonstrated, 1) the social media communications channel of a company can’t just be open Monday to Friday, 9-5. It must be ready to respond at anytime to customer feedback – because that customers communication channels are open 24/7. …

photo courtesy i.shot7.com
Since getting my iPhone I have been thinking about a way to publish photos & news in the easiest and quickest way possible. Now, I wasn’t just talking about twitpic-ing photos or using posterous. I wanted to publish content to my own dedicated blog – because I wanted a better handle on analytics and control over the mobile design.
As well, the idea behind a lot of my news content marketing is driving traffic – somewhere. And I don’t usually see much benefit in just continuing to drive …

I like to say, I’m documenting pop culture along the way in describing my primary style and interests.
I decided in 2010 to introduce another style into my shooting arsenal – the documentary portrait.
Whether its street shooting, celebrity news, or documentary portrait – never hesitate to contact me about photography assignments.
photographer Steve Carty by Richard Budman

Even with the business of shot7.com being photographs – I knew a branded video strategy and shot7 youtube channel was something I wanted utilize. There would simply be too much good celebrity video content to not take advantage of. And recently – a shot7 video even got the blogs talking.
The opening graphic bumper was made from some Megan Fox video I captured during the 2009 film festival. I remembered video from that Fox night on the red carpet from the sounds – the intensity of all those camera …

Because of my previous (and hopefully, future) work on the Cadillac TIFFinsider campaign, I took special interest in one particular session at the recent PodCamp Toronto 2010 social media conference – the talk by Christopher Barger – the Director of Social Media for General Motors U.S.A.
Mr. Barger came to Canada for a weekend to discuss how GM made extensive use of online social media in a presentation titled, “The Social Web – Crisis Response & Reputation Rejuvenation.”
Chris started his talk by stating he was given one small problem – and …